Matters of Trust: The Origin of France's AOC System

Wine, as a product, has long engendered trust issues on the part of its devotees.  In addition to being relatively expensive, it can be difficult to distinguish between different types of wine.  Most problematically, there is little recourse for the consumers who realize they have been cheated.  Thus, since its discovery, there has been real tension between producers who establish their reputation by making the best possible wines and those who seek to gain an unearned windfall off of other’s reputations.

Read More