The Great Merlot Crash: And the One Looming for Domestic Pinot

America’s love affair with Merlot was a brief and passionate one.  In the 90s and early 2000s, Merlot was almost synonymous with red wine.  It seemingly could do no wrong.  Then, the story goes, Sideways came along.  Throughout the movie, the main character, Miles, passionately stumps for Pinot Noir while occasionally and profanely taking shots at Merlot’s inferiority.  In what was widely dubbed “the Sideways effect,” US Merlot sales tumbled and have yet to recover.  

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