The Birth of Super Tuscans: A Victory of Wine over Regulation

In 1935, France became the first country in the world to legally regulate where and how wine could be produced within its borders.  These regulations -- the AOC system -- restored consumer trust that had been frayed by several years of wine fraud.  Almost overnight, longstanding regional traditions became enforceable strictures.  And the cost to running against the grain was high.

Read More

Matters of Trust: The Origin of France's AOC System

Wine, as a product, has long engendered trust issues on the part of its devotees.  In addition to being relatively expensive, it can be difficult to distinguish between different types of wine.  Most problematically, there is little recourse for the consumers who realize they have been cheated.  Thus, since its discovery, there has been real tension between producers who establish their reputation by making the best possible wines and those who seek to gain an unearned windfall off of other’s reputations.

Read More