Rioja's Visiting Professors: How the French put one of Spain's Iconic Wine Regions on the map

Before the advent of the printing press, the transport of people, and therefore, ideas, was difficult.  Only exceptional motivators like war, pestilence, and religion were sufficient to cause groups of people to migrate.  When new concepts moved into new regions this slowly, they came up against strong existing cultures.  As a result, only the best ideas were incorporated into local tradition.

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